Yahoo's new site "Shine"
Here is a link from CNN.com.
Yahoo is creating a new website that is designed for females ages 25-54. This website is dealing with everything and anything that a female of this age group would want to know about. But the article says that it's Yahoo's way of getting more money from advertisers and for the advertisers to reach this audience.
I think that the idea of Yahoo creating a whole website for one specific age group is rediculous. But I also believe that the age group of females that Yahoo is trying to connect with needs this information and will find this website satisfying.
Females ages 25-54 need to know this stuff, even if it's only a way for Yahoo to get more money, this will help females in the long run. It's well worth it!
